
Our team
We create thriving hubs of connection, productivity, and longevity.
Playbook was founded over a decade ago to power the office revolution. Historically, office tenants have come out of obligation, but trends in the modern workforce have required a shift in how we think about engaging users in a space.
Companies must rely on their physical office presence to build culture, community, convenience, hospitality, and wellbeing. This is the crux of what helps them attract and retain the workforce that drives their business forward.

The best in the business.

Colleen Werner
Founder & CEO

Jennifer Ellis
Director, Asset Strategy

Corinne Smith
Director, Asset Strategy

Jeremy Werner
Chief Financial Officer

Tracy Kelly
Sr. Manager, Accounting

Emily Koches
Chief Experience Officer

Stefanie Kassab
Sr. Director, People

Danielle Rockett
People Ops Generalist

Andrew Freitas
SVP, Growth

Lauren Gremizzi
Director, Customer Success

Mike O'Hagen
Experience Director

Spencer Bement
SVP, Strategy

Allie Hartsworm
Manager, Client Operations

Michael Laufersweiler
Sr. Software Engineer

Ryan Day
VP, Design Development

Chad Kowaleski
Sr. Software Engineer

Matt Reilly
VP, Engineering

Melissa Kochan
PM, Design Development

Marissa Roberts
VP, Placemaking

Oscar Rivera
Director, Marketing

Ashlei Nelson
Bookkeeper
